Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire?
Or is it more like a slow leak?Today my 16 year old son Fritz called on the cell phone from high school.
Mom took the call.
"Could Dad fix my flat tire during the day?"
Of course I would fix it.And then it hit me.
Knowing you have a flat tire is a lot better than not knowing.
Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.My e-book website has had a few flat tires and a few slow leaks.
Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems.
But I think I've repaired the flats and the slow leaks.
I hope.Here's my first online flat tire.
When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss.
As I remember, I was making a dollar for every 3 dollars I spent on advertising.
What was the flat tire?
Please take a look at my original e-book cover.
It's below.
It was horrible.http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpgActually, my website didn't have a flat tire; it was more like a car wreck.
But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire.
(There's a reason why I earned only passing grades in art classes).
I went cheap on the e-book cover and built my own.
I took a fishing photo of myself and put it on a book cover.
Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me.
Visit my new e-book cover shown below.http://www.theworldsshortestexcelbook.com/BookC.gifI think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break.
It was nice being away from email for a change.
When I checked my email on January 2, 2004, I had sold 3 e-books.Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003.
I was selling 3 books for every 1000 visitors.
That was selling at a loss.
After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009.
A 300% increase.
A profit.So keep a good lookout for the flat tires and slow leaks of online marketing.
Using Excel to track your online marketing successes (or not so great successes) would be a great idea.Copyright 2004 Richard Kraneis.
Online marketing on the Internet reminds him of his favorite hobby, fishing.
His website www.TheWorldsShortestExcelBook.com can help you improve your Excel skills so you can measure your online marketing success.
If you?d like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.com.
You can reach Richard at rich@TheWorldsShortestExcelBook.com if you?d like to share your online marketing ?flat tire? story with him.
Schumacher Dismisses Speculations On BMW Issue
The leader of the Ferrari racing team and currently the second ranking Formula 1 driver, Michael Schumacher, had dismissed the spreading rumors that he is on his way to jump to another Formula 1 team in the near future.
The report was formulated during the release of the August edition of F1 Racing magazine. According to the report, Michael Schumacher's manager Wili Weber had a secret meeting with the senior directors of BMW Sauber Formula 1 team. The alleged meeting discussed about the possibility of Michael Schumacher to join the BMW Sauber racing lineup in the 2008 season of Formula 1 Grand Prix, which will cause Weber to earn billions of bucks. There is no report about the plans of BMW Sauber to support Ferrari by providing them BMW parts.
At the German Grand Prix press conference last Thursday, the media curiously asked Schumacher about the rumors and if he knows anything about the BMW...
Toyo tires > Schumacher Dismisses Speculations On BMW Issue
Buying a New Sports Car ? Twelve Tips To Avoid Financial Sticker Shock
Nothing (well, almost nothing) can compare to the thrill of driving a road-hugging high performance sports car. Instant steering response. Power at the exact nanosecond you ask for it. Then, if you have one of the sexier models, you'll attract attention on the road, filling up, and in the shopping mall parking lot. Yes, you can pretend you're driving the Autobahn with the wind blowing your hair.
But beware of state troopers just waiting for an "arrest me red" entry on their ticket issuing track record. Before You Fall In Love . . . Before you step into that showroom and fall in love, consider the following practicalities: 1) How much do you want to spend? $20,000? $30,000? Or more? 2) What's the tradeoff between performance (power) and gas mileage? Higher performance usually equals less gas mileage.
Does the vehicle use premium gas? Right now, the difference between premium and regular is 20 cents per gallon. At 20 miles per gallon and 15,000 miles per year, the cost differential...
Buying a New Sports Car ? Twelve Tips To Avoid Financial Sticker Shock
Toyo tires > Buying a New Sports Car ? Twelve Tips To Avoid Financial Sticker Shock
Your Tire Counts
The Automobile Club of Southern California has recently stated that as long as your vehicle has tires that are in good working condition, you would be able to have a good fuel economy and extend the life of your vehicle as well. This is in accordance and with regards to the National Tire Safety Week which started just last April 23rd and would be continuing at the end of this week.
The National Tire Safety Week was launched so as to assist drivers in understanding the basic tire care. Aside from this, the fact remains that there is still that need for proper tire maintenance. From researches done, the statistics have shown that around 85 percent of drivers do not actually check their vehicle's tire pressure properly.
Engineer Steve Mazor who is the Auto Club's principal automotive engineer states, "Not knowing the condition of your vehicle's tires is equal to pouring money down the drain. Proper tire inflation is necessary to for safe driving...
Toyo tires > Your Tire Counts
The Toyo Tires Redline Time Attack, Presented By Hawk Performance Brake Pads, Races to the Clouds at The Pikes Peak International Hill Climb
Pikes Peak, CO (ContentDesk) April 25, 2006 -- The Toyo Tires REDLINE TIME ATTACK presented by Hawk Performance Brake pads will once again make history in an unprecedented time trial event that will test driver and car alike, with the first ever Redline Time Attack at Pike's Peak!
Joining forces with the Pike's Peak International Hill Climb, come July 1, 2006, Redline promises to bring the best in time trial action to the Peak's 2.8 mile paved section, in the first point-to-point tarmac-rally-style battle in Redline Time Attack's traditionally race-circuit-based time trial series. No race event in the world presents the unique challenges facing competitors at the Pike's Peak International Hill Climb. Since 1916, this historical event has been soaring over 4000 feet in altitude to the 14,100 foot summit and finish line, placing incredible demands not only on the vehicle, but also on the driver's ability to stay alert and focused despite breathing air thin enough to make seasoned...
Toyo tires > The Toyo Tires Redline Time Attack, Presented By Hawk Performance Brake Pads, Races to the Clouds at The Pikes Peak International Hill Climb
Michelin Tires - Ramblings From a Fan
It was in 2002 that Edouard Michelin articulated the mission of the North American tire manufacturing company with impressive eloquence, while truly encapsulating the driving force behind the company for so many years.
Mr. Michelin stated, "We have one profession and one mission: contribute to long-term progress in the field of mobility."
The statement itself could at first glance appear slightly overly dramatic, until one considers, not only the importance of the field that Michelin Tires works within, but also the work and the advances the company has made.
Michelin Tires does research and development, production and sales in the different areas of: motorcycles, trucks, heavy-duty construction equipment, agricultural machines, aircrafts and, of course, cars.
This is quite a list for a company that has more public awareness dedicated to a plump albino than for putting years of innovation to ensure that airplanes can land safely...
Toyo tires > Michelin Tires - Ramblings From a Fan