Goodyear and Arnold Palmer Join All Sports Tire Company?s Collegiate Tires Team
The reality of tire-buying is that consumers usually are not passionate about the purchase of new rubber for their vehicles. Tire industry veteran Tom Kopplin intends to change that scenario.Kopplin, chairman and CEO of All Sports Tire Company, based in Orlando, is tapping into the rabid fanaticism and buying power of college sports followers by developing specialized tires with collegiate sports team names built into the sidewalls."We have created another reason for a person to buy a particular tire? and to feel good about the purchase," said Kopplin. "On the sidewall of these tires, we present an opportunity for that person to proudly show off their favorite team's name, wherever he goes."In the U.S., fans are spending nearly $3 billion annually on college-licensed merchandise, reflecting a deep desire to show their school spirit. They buy T-shirts, flags, license plate covers and countless other items, but it took Kopplin ? with his 25 years of tire sales experience ? to create the novel and practical concept of marketing outlined white letter tires that support school pride. This concept will also create additional licensing revenue for their favorite university.Golfing legend Arnold Palmer believes the concept to be so unique and financially promising that he has joined as one of the major investors of All Sports Tire Company, along with former United Airlines Chairman Richard Ferris and former LPGA Commissioner Charles Mechem.
Another popular golfer, Fuzzy Zoeller, also has joined the company recently as an investor.The Goodyear Tire & Rubber Company will manufacture the tires in the most popular SUV and pickup truck sizes, covering 70 percent of the identified target audience. Additional tire sizes are planned to meet the projected demand.The tires will be available as replacement offerings through distributors and tire retailers. In some cases, they also will be available as new vehicle purchase "changeovers," with All Sports Tire using some car dealer showroom displays to help promote the sales of new SUVs and pickups.Market research indicates a substantial segment of fans are passionate enough to purchase the collegiate tires, even if they still have useful tread remaining on their existing tires."We believe there are plenty of loyal fans who will want these new tires on their vehicles in time for the fall football season and the many football stadium tailgate gatherings," Kopplin said.With college basketball just as fiercely supported on many campuses, the sales potential appears strong, according to All Sports Tire projections. Further, when factoring in the constant influx of new students at any university, coupled with the ever-increasing alumni numbers, the future looks bright for collegiate tires. Additionally, Internet sales will likely play a key future role, making the tires available nationwide to alumni and fans, no matter where they are located.
Internet sales are available through the www.selecttire.com website.All Sports Tire has received official licensing approval by the Collegiate Licensing Company, and will have tires available in May for the first two schools ? the University of Florida Gators and the Florida State Seminoles. Collegiate tires for the Georgia Bulldogs, Tennessee Volunteers and Alabama Crimson Tide will follow, with plans to expand to specific tires for the top 30 college teams as the program grows."The early reaction is great. My first sales contact was Barron Tire, a large distributor in Florida, and they gave us an immediate order for 5,000 tires," said Kopplin. He said discussions are being held to possibly sell the tires through Goodyear retail outlets, as well."This is an exciting concept, and we are pleased to be involved in the manufacturing of these unique tires," said Jon Rich, Goodyear's president of North American Tire. "We have the technology that allows us to take this to different steps, perhaps even to build the images of school mascots into the tires, along with the team names."The ideas for future development of the sports-minded tires are almost without limits.
Palmer has only one request: "Be sure you make tires for my Wake Forest University Demon Deacons!"For more information, contact:All Sports Tire Company Management TeamTom Kopplin, Chairman and CEO Robert J. Wheelock, President Gene O'Baker, Chief Financial Officer Robert N. McChesney, Chief Operating Officer/National Sales All Sports Tire Company, LLC7575 Dr. Phillips Blvd.Suite 365 Phillips PlaceOrlando, FL 328191-866-357-2110www.allsportstire.com.
J & W™ TireTrax™ Launches New Tire and Mobile Service Website
Calgary, AB (ContentDesk) February 15, 2006 -- J & W" TireTrax" Inc, a leading distributor of tires and mobile tire services, has launched a new website today.
The website design reinforces J & W" TireTrax"'s commitment to its customers by providing a fast, reliable and easy-to-use online solution for all their tire and mobile tire services.J & W" TireTrax" Inc. prides itself on maintaining a quality user experience. The website was designed to further enhance the customer experience, by providing expanded product lines, additional product information, along with highlighted
promotional opportunities and improved search tools.
The latest design not only gives a more contemporary look, but
ensures that consumers find the website efficient and easy to use.J & W" TireTrax" Inc.'s new website was undertaken after numerous consultations with...
Toyo tires > J & W™ TireTrax™ Launches New Tire and Mobile Service Website
Discount Tire Stores
The booming Discount Tire industry has led to the mushrooming of Discount Tire Stores throughout the United States. While most of these stores sell tires directly to the customer, some are selling them via the Internet. Discount Tire Companies have come to represent an option that is affordable and can cater to various automobile requirements at economical rates.
Discount Tire Stores offer a range of tires to suit the varying needs of customers. In addition, they also offer tips and suggestions about making a good purchase, or tire maintenance.
Some of these stores have also launched marketing drives to target potential customers. Some of the promotion initiatives include freebies like free mounting, coupons, or free servicing after a specified number of miles. Most of these Discount Tire Stores are located at advantageous positions, adjacent to highways and major roads, in order to give customers easy access.
Most Discount Tire Companies undertake various...
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Wheel And Tire Maintenance For Your SUV
Your SUV's wheels and tires are one the most essential parts of your vehicle. Because SUVs, such as the Land Rover Range Rover, are 4WD, it can go through any terrain that the planet could offer. And when it does, the tires and wheels of your SUV do not just obviously help you to reach your destination because it is the major equipment that makes your vehicle move. However, the functions of the wheels and tires do not just end there. These parts also emphasize the overall appearance of your vehicle.
Moreover, the wheels can actually improve your cars performance just by effective cleaning. Like any other car parts like Land Rover Range Rover parts, SUV wheels can eventually be corrosive and tires could wear out because of certain factors.
Getting your SUV perfectly cleaned on a local car wash is a great idea. However, the only drawback of it is the cost that you would be spending in a car...
Toyo tires > Wheel And Tire Maintenance For Your SUV
New Ways to Make Fitness Equipment - From Scrap
According to Jerry Hill, founder of Philadelphia-based FitForce Camp, those tires are treasures waiting to be discovered.
"Instead of spending thousands on a piece of fitness equipment, you can pick up those tires, usually for no charge, and turn them into fun and effective workout tools."
Inspired to make use of this unwanted landscape, Hill has incorporated used tires into his FitForce camp workouts.
With 20 years of experience in strength and conditioning under his belt, Hill states that some of his most successful workouts involve the use of items that can be found in most households, or in the case of used tires, on the side of the road.
He gives an example, "Take a piece of rope.
Tie one end of it around the tire, the other end around your waste and then take off running (or walking)."
He adds that for his FitForce Camps, he usually loads the tires up with some old weights, chains, or even concrete to increase the resistance....
Toyo tires > New Ways to Make Fitness Equipment - From Scrap
Chopper Parts
Few road vehicles look as unique and stunning as Choppers. These customized bikes epitomize all things wild and creative in the bike world. In simple terms, a chopper is a bike, usually a Harley Davidson or Indian, which has several of its parts ?chopped off'. This is done in order to make the vehicle lighter, easier to maneuver and more eye-catching.
Choppers started appearing around World War II, when soldiers returning home desired lighter bikes, like the ones they had used in Europe.
In order to get the desired effect, they began removing unwanted parts from their bikes back home, which resulted in the " birth" of choppers. Over the years, the concept of choppers evolved and was not restricted to only chopping off parts from the vehicle. Several people started customizing their bikes in order to suit their personal tastes. Customized chopper parts soon became a craze and took the market by storm.
The most popular chopper parts that bike enthusiasts...
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